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Beautyberry is pretty much maintenance free and grows easily in full sun or dappled shade in a variety of soils.  The violet berries are very popular with the birds!   Looks great in a naturalized setting with Oaks, Pines and darker-leaved shrubs such as Sand Cherry and Holly.  (Pollen may cause a slight irritation to allergy sufferers.)


Common Name: Beautyberry
Botanical Name: Callicarpa
Type: Deciduous shrub
Soil Preference: Tolerates drought and a little salt and will grow in dry soils as well as well-drained/loamy, sandy or clay soils with a pH of acidic to slightly alkaline (less than 6.8 - 7.7)
Light Requirements: Full sun, partial sun, partial shade
Attributes: Fragrant, attracts birds, almost pest and disease resistant
Pests: Mostly pest free except caterpillars may sometimes chew on foliiage
Diseases: None serious
Care: Old wood should be pruned heavily in late fall to early spring because flowers are fruits are produced on new growth.

Fertilize with Holly-tone, Plant-tone or a water-soluble fertilizer at the recommended rates.

Planting Instructions: Trees & Shrubs
Water & Fertilizer Schedule



This variety listing is for informational purposes only, it is not a catalog. 
To view our catalog or availability, click here


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Callicarpa bodinieri 'Profusion'
zones 5-8
Description:  'Profusion' received a Gold Medal from the Pennsylvania Horticultural Society as a plant of merit.  The five foot long Willow-like leaves turn pink to orange to purple in fall.  This variety bears an abundance of violet berries that are well liked by birds.  
Bloom Color: Purple
Bloom Time: Spring
Foliage Color: Green, yellow fall color
Height: 6-10'
Spread: 6-10'

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3459 Cleveland-Massillon Rd.  Norton, OH 44203



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