Study Shows Fresh Produce is a Bargain!
Fresh produce is not only good for you, but it’s a bargain too,
according to new research from Produce Marketing Association. Specifically,
it costs U.S. shoppers on average only $2.18 to get the recommended nine
daily servings of fruits and vegetables – 28 cents for a serving of fruit
and 21 cents for a serving of vegetables. The value-conscious consumer can
get that nine-serving cost down to 88 cents – positioning fresh produce as
the affordable, natural “value meal.”
The PMA-commissioned study by
The Perishables Group provides the produce industry with the facts and
figures needed to correct consumer misperceptions about produce prices.
Findings published in The Cost of the Recommended Daily Servings of Fresh
Produce confirm fresh produce is a good buy year-round, while also packing a
“We’re thrilled that our industry can help shoppers understand that
eating healthfully can be cost-effective, even on a budget, thus driving
demand for fresh produce,” said PMA President & CEO Bryan Silbermann. “This
study confirms that fresh produce is a good buy year-round and debunks
high-profile claims that fresh produce is expensive.”
Hope to see you soon!